Today I decided to have a Ramly Burger for lunch in school. The stall serving was a small make shift one, one of those temporary food vendors. However the queue was something to behold: The line was about 15 persons long, made up by all kinds of characters (I personally knew some). But again, there they were, all lining up patiently, almost 30 minutes, to get a burger being prepared, cooked and served by two men.
Here’s the lo-down, courtesy of Ramly Burger:
- Food trumps impatience.
- Branding matters. I doubt many of the patties used here are really Ramly patties. But some posters here and there, and hey! It’s Ramly!
- You do not need booksmarts to be successful. Those dudes serving us certainly knew things like operations management and marketing instinctively.
- It does however take some booksmarts to sustain a success. The fact that there isn’t any Ramly Restaurant yet speaks.
- It’s all about specialization. Find something you can do, and do it well. The people whom you think are smart, are just specializing. Ask a professor to cook a Ramly burger, and you’d probably have to call the firemen 5 minutes later (maybe 2 minutes…).
“Ramly Super”, anyone?
